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August 02, 2017 Accessories

GUSH Shoes and Accessories – Sole Comfort

Vrinda, a National Institute of Fashion Technology graduate was working as a head designer for a brand when her friend Manav, a Business Studies student approached her with the idea for GUSH. “Manav is a shoe fanatic but he used to have trouble finding shoes of his liking. Everything was mass produced and there was this sudden boom of fast fashion because of various brands coming in”, says Vrinda.
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August 02, 2017 Accessories

Meera Jewellery – Carved In Stone

Born to parents who’s focus career wise is in jewellery, the understanding of this field is in Jinal’s DNA. However, she didn’t want to get into the business of traditional silver and gold jewellery. “My love for stones started as a kid at my Nani’s village near the Gulf of Gujarat. We would collect stones from near the sea and would spend the entire summer making neck pieces, earrings and bracelets with it,” says Jinal. “I loved wearing them during school vacations, parties and any time I would go out with my parents,” she adds.
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August 02, 2017 Accessories

Omoya Jewellery – Weaving magic

“Beading is like meditation to me”, says Esha Ghate, the co-founder of Omoya Jewellery. The engineering student took to beading in her college days as a creative outlet to deal with her stress. During her second year in the professional world, she picked it again but this time there was an inclination to pursue it on a bigger scale. While Esha was on a break from her job, her sister Shriya encouraged her to start beading professionally. Shriya, who has an interest in designing accessories as well worked with Esha to create a line of jewellery using the technique of beading. The sister duo started sharing their creations on social media, interested poured in almost immediately and Omoya was born.
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August 02, 2017 Home Decor

Tura Turi – The Story Weavers

“My sister used to live abroad when she had her baby. She realised that baby products are so generic; there’s no real aesthetic sense put into baby stuff and we thought that the world needs more access to Indian stories and art,” says Payal, co-founder of the brand Tura Turi that creates art and story based products for babies. Payal, a calligrapher and artist got together with her journalist sister Priyanka to create a line of products that tell a story using traditional Indian art forms.
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August 02, 2017 Lifestyle

Yogastra – For the Conscious Yogi

Anupam Mukerji, the founder of Yogastra can easily be called an urban yogi. He’s a digital marketing professional turned yoga practitioner who now focuses on creating the perfect yoga experience for people through his line of products. Mukerji was running a digital marketing solutions agency in Bangalore which catered to the likes of Star Sports and Microsoft when he started practicing yoga. “Once I got into it I noticed a lot of changes within me, outside me and in how I viewed the world. In a couple of years I realized that whatever I was doing to earn a living wasn’t worth it. It wasn’t who I was anymore”, says Mukerji.
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July 28, 2017 Skincare

Au Naurale Neemli

Something as daily as a soap could have devastating powers both on humans and the environment. Neemli Naturals was born out of a need for purely herbal products that not only aid in cleanliness, but also go a long way in rejuvenating the body, mind and soul.
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July 28, 2017 Home Decor

The World of Aion

Started by Sonal Shroff, Aion believes that beauty in simplicity can create perfect harmony in any household. Using the simplest of materials available they create unique handcrafted organic designs and transform them into exquisite products, to make your homes more beautiful.
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July 28, 2017 Accessories

Earthy Roots – Culture Couture

They have almost similar sounding names; they dream the same dream and complete each other’s sentences often. Mansi and Manshi – best friends since school are the brain and face behind Earthy Roots, a brand of bags completely dedicated to Indian fabrics, textile and folk art.
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July 28, 2017 Accessories

Studio Ostara – Celebrate Uniqueness

Beauty is all about finding the perfection in the imperfection and when you look at nature that’s what you get. This is what Pakshalika, the heart and brain behind Studio Ostara believes in. An editor by profession, she was looking for a creative outlet when the idea of stone jewellery struck her; her interest in fashion and jewellery helped her dive into it.

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