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Omoya Jewellery – Weaving magic

Omoya Jewellery – Weaving magic

02nd August 2017

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Omoya Jewellery – Weaving magic

“Beading is like meditation to me”, says Eesha Ghate, the co-founder of Omoya Jewellery. The engineering student took to beading in her college days as a creative outlet to deal with her stress. During her second year in the professional world, she picked it again but this time there was an inclination to pursue it on a bigger scale. While Eesha was on a break from her job, her sister Shriya encouraged her to start beading professionally. Shriya, who has an interest in designing accessories as well worked with Eesha to create a line of jewellery using the technique of beading. The sister duo started sharing their creations on social media, interested poured in almost immediately and Omoya was born.

Why Omoya? “When Eesha first started beading she picked a book of Zulu beading (African patterns of bead weaving) gifted to her by our mom, the book was called Omoya”, says Shriya. “Omoya in Zulu means air, soul and spirit and bead jewellery is airy and light. We wanted a name that would translate that”, adds Eesha.

Eesha uses an off loom beading technique which uses only needle and thread. The technique is a Native American style called Peyote where the beads are stacked closely together so that no thread is visible in between. The glass beads used by the Ghate sisters’ for their jewellery are sourced directly from Japan. These beads are cylindrical and more uniform in shape when compared to Indian beads, and are required for this technique.

“When we first started, our inspiration came from things we saw around us like patterns in nature or animals”, says Eesha. We did a lot of turtles and fish and fit them into geometrical patterns”, she adds showing us her first design which is of a fish. “It was fascinating to represent something so natural and fluid in geometrical shapes”, says Eesha. The initial designs were free-form but later the duo started using metal to give it a more upscale look. Now they have rings and pendants to suit all age groups. Some of the designs are also inspired from Indian fabrics like the Pochampally Ikat, tie and dye as well as the patterns seen on saree borders. The most interesting design is ‘Helter Skelter’ which is created using Microsoft Excel. The software uses a random function to create patterns and no two patterns are the same.

Every single piece of Omoya is made by hand, one bead at a time. The duo is also planning to incorporate copper wire weaving, polymer clay and glass in their designs along with beads.

Apart from creating and selling bead jewellery, Eesha also works with a Kharghar based NGO called Prerna where she teaches beading to young women. “It’s fascinating to see how each girl’s mind works differently even within the same parameters. They go crazy with colours and patterns”, says Eesha. The designs created by these women are sold at the flea market.

Omoya Jewellery is available on the brand’s website omoyajewellery.in and also at OMO in Bandra.

Written by: Shirin Mehrotra
Edited by: Raveena Taurani
Image Credit: Meghna Bhalla
Video Edit Credit: Nishtha Sadwelkar
Styled by: Jaya Taurani
Makeup: Ritika Turakhia
Hair By: Suman

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